Privacy Policy

Introduction

At Ethnic Touch India ("we", "us", or "our"), we are deeply committed to protecting the privacy and security of our customers' personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website, make purchases, or interact with our services.

By accessing or using our website, you consent to the practices described in this policy. We encourage you to read this policy carefully and contact us if you have any questions.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us, including but not limited to:

• Identity Information: Full name, date of birth, gender
• Contact Information: Email address, phone number, shipping address, billing address
• Account Information: Username, password (encrypted), account preferences
• Payment Information: Credit/debit card details, UPI ID, net banking information (processed securely through our payment gateway partners)
• Order Information: Purchase history, product preferences, wishlist items, gift recipients' details

Automatically Collected Information

When you browse our website, we automatically collect certain technical information:

• IP address and geographical location
• Browser type, version, and operating system
• Pages visited, time spent on pages, and navigation patterns
• Referring website or search terms used
• Device information (mobile, desktop, tablet)

How We Use Your Information

We use your personal information for the following purposes:

• Order Processing: To process and fulfil your jewellery orders, including engraving and customisation requests
• Customer Service: To respond to your enquiries, provide after-sales support, and manage returns/exchanges
• Personalisation: To customise your shopping experience, recommend products, and send personalised offers
• Communication: To send order confirmations, shipping updates, and important service notifications
• Marketing: With your consent, to send promotional emails about new collections, sales, and exclusive offers
• Security: To detect and prevent fraud, unauthorised transactions, and other illegal activities
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

Data Security

We implement industry-standard security measures to protect your personal information:

• 256-bit SSL encryption for all data transmissions
• PCI DSS compliant payment processing
• Regular security audits and vulnerability assessments
• Restricted access to personal data on a need-to-know basis
• Secure data centers with physical and digital access controls

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential Cookies: Required for basic website functionality (cart, login sessions)
• Analytics Cookies: Help us understand how visitors interact with our website
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.

Third-Party Sharing

We do not sell, rent, or trade your personal information. We may share your data with:

• Payment Processors: Razorpay, PayU, and other authorized payment gateways for secure transaction processing
• Shipping Partners: Blue Dart, Delhivery, DTDC for order delivery
• Analytics Providers: Google Analytics for website performance monitoring
• Legal Authorities: When required by law or to protect our legal rights

Your Rights

As a customer, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Opt-out: Unsubscribe from marketing communications at any time
• Data Portability: Request your data in a structured, commonly used format

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, typically:

• Account information: Until account deletion is requested
• Order history: 7 years (as required by Indian tax laws)
• Marketing preferences: Until you opt out
• Website analytics: 26 months

Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of significant changes via email or a prominent notice on our website. We encourage you to review this policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

• Email: privacy@ethnictouchindia.com
• Phone: +91-XXXXX-XXXXX
• Address: Ethnic Touch India, India